Betradar and DOJO Madness announce eSports live-odds partnership

Betting Business Betradar
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Betradar will be collaborating with DOJO Madness to offer live-odds on a variety of online and offline eSports tournaments for the global betting market.


[dropcap]B[/dropcap]etradar has entered into an exclusive partnership with DOJO Madness to provide in-game betting solutions to the global betting market across a range of eSports competitions.

DOJO Madness, an eSports big data startup, provides analysis on over 450,000 rounds and 18 million data points which will be coupled with Betradar’s Tier 1 betting events, including CS:GO, Dota 2, League of Legends, and Overwatch, to provide the most credible live betting available, claim Betradar.

Commenting on their vision for eSports, James Watson, Betradar’s Head of eSports, said: “We were always clear that eSports live betting provided a great opportunity to invigorate the market, but we weren’t prepared to rush in at the cost of our, and our clients’, reputation. Across all eSports, the complexity of the games and the huge volume of data that needs to be captured and processed makes it much more challenging to model than traditional sports. With the closing of skins betting sites the timing now seems right to bring our live solutions to market to enable traditional bookmakers to meet the demands of the eSports community.”

Discussing the new partnership, James added: “We’re delighted to have been able to partner with industry-experts at DOJO to create a best-in-class approach, further enhancing the exclusive fast content from our partnership with ESL – we have really created a new and unique framework that will greatly benefit operators. From today, they will be able to tap into the demand for comprehensive live coverage with the ideal range of Betradar services to support them alongside the best content and odds suggestions.”

With the eSports legal betting market continuing to grow, DOJO Madness CEO, Jens Hilgers explained: “Our core competency at DOJO is collecting and interpreting eSports game data. Our coaching apps, such as LOLSUMO, are prime examples of how we create real value through our data services. Bringing our big data expertise into the eSports betting industry was a natural fit, and partnering with Betradar is a fantastic opportunity for us.”

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