NetEnt forms agreement with Paddy Power

Betting Business Paddy Power NetEnt
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Digital leader NetEnt has confirmed it has finalised a contract with Paddy Power to distribute its titles to the UK retail market.

 

[dropcap]N[/dropcap]etEnt, the Digital entertainment leader, has signed a contract to license its premium gaming solutions to Paddy Power for distribution across the UK.

The agreement is the latest step in the existing online business partnership with Paddy Power and constitutes NetEnt’s second retail agreement for the UK Licensed Betting Office (LBO) market.

Following the agreement, PaddyPower Betfair will now be licenced to distribute NetEnt’s titles in any of its more than 1,300 land-based gaming machines in the UK.

I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games.

 

Commenting on the contract, Enrico Bradamante, Chief of European Market Operations and MD of NetEnt Malta Ltd, said: “I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games.”


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