Coral launches Digital Sports Tech’s ‘Player Bets’

Betting Business Coral player bets
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Coral has launched ‘Player Bets’ after Digital Sports Tech agreed a deal to supply its player proposition betting product.

 

[dropcap]D[/dropcap]igital Sports Tech, a supplier of sports betting solutions, has signed a deal with UK operator Coral to provide its player proposition betting product. Now live on Coral’s betting platforms, the product branded ‘Player Bets’ enables customers to create their own bets on player performance across a range of statistics and sports in real time.

Player based betting is an untapped and therefore major growth area for the industry. There is huge demand for player related betting opportunities from punters, which you could argue has evolved from the growing popularity of fantasy sports.

 

Ari Lewski, executive director at Digital Sports Tech, said: “Player based betting is an untapped and therefore major growth area for the industry. There is huge demand for player related betting opportunities from punters, which you could argue has evolved from the growing popularity of fantasy sports. Giving users the power to create and personalise their own player bets will change the actual experience of betting for many fans and will also provide them with a far deeper level of engagement with the sport.”

Coral will have a period of exclusivity in the UK and Ireland, offering ‘Player Bets’ on football, American football, basketball and rugby league.


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