Madrid-based online casino brand Ikibu signs partnership deal with marketing tech firm Income Access.
[dropcap]I[/dropcap]kibu, the Spanish online casino with a fictional narrative focus operated by MT SecureTrade Limited, has announced the launch of a new affiliate program for the brand in partnership with Income Access, the iGaming-focused marketing technology company and part of Paysafe Group. The Ikibu affiliate program will be powered by Income Access’ award-winning affiliate management software.
Ikibu was launched earlier in Q4 2016 as the first ever strategy casino, offering players a story-driven iGaming experience set on the fictional volcanic island of Ikibu, with players becoming Ikkis, or islanders, when they register. Heavily influenced by video games and social apps, the brand, which is licensed and regulated by the Malta Gaming Authority as well as by the UK Gambling Commission, features cutting-edge online slots from NetEnt, Microgaming and other top-tier software providers. Games include Lost Vegas, Book of Dead, Super Flip, Hugo and Bugs Party.
“We are excited to announce the launch of the Ikibu affiliate program on the Income Access software,” said Julian Kunimine, co-founder of Ikibu. “The platform is innovative, robust and reliable, and we are confident that the technology will make our affiliate program a key part of our overall marketing strategy.”
Ikibu offers players an innovative loyalty system revolving around deposits, play-time, wagering and other factors. The brand supports a number of trusted payment methods including Neteller and Skrill.
Ikibu features a 100 percent welcome bonus for new players on their first deposit of up to €100 as well as 2,500 seeds, a virtual island currency that can be exchanged for free spins on slots. On their second deposit of up to €100, players will receive a 50 percent bonus and 2,500 seeds.
We’re confident that the brand’s fantasy narrative-focused USP and our affiliate software will provide a winning combination for online casino affiliates.
The launch of the Ikibu affiliate program will allow affiliates to promote this innovative online casino brand. The program will be powered by Income Access’ affiliate management platform, which has won eGR’s Affiliate Software B2B Award for the last four years. Under the program, affiliates will be offered bespoke commission structures, with revenue share a key component.
“We’re keen to support the acquisition of forward-thinking brands like Ikibu, who are looking to reinvent the traditional online casino vertical,” said Nicky Senyard, Managing Director of Income Access. “We’re confident that the brand’s fantasy narrative-focused USP and our affiliate software will provide a winning combination for online casino affiliates.”
Using the software, Ikibu will manage the programme in-house. The brand’s affiliate team has multiple years’ experience in player acquisition for the online casino vertical.