BetOnBrazil promises to shake up online casino market

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New gaming brand BetOnBrazil builds on the success of its sportsbook launch a potentially disruptive online casino offering


[dropcap]B[/dropcap]etOnBrazil is aiming to bring the distinctive spark of ambassador Alan Brazil to the online gaming sector after launching its new casino platform.

Just weeks after the successful introduction of its sports betting and fantasy football site, BetOnBrazil will also now provide a comprehensive casino experience, including slots, table games and live dealer offerings.

The site, which is powered by Amelco, will feature leading developer iSoftBet’s full portfolio of games, with content from NetEnt and Realistic Games soon to follow.

While many online gaming sites are indistinguishable from their rivals, BetOnBrazil is a unique brand that has Betting Business BetonBrazilharnessed the personality of ambassador Alan, the celebrated talkSPORT presenter, former Scotland international footballer and irrepressible bon viveur and Champagne connoisseur.

BetOnBrazil sets itself apart by putting entertainment at the heart of its strategy, with a range of engaging content and exclusive prizes certain to encourage casual punters to become loyal customers.

“Our aim is to leverage the lively, knowledgeable and charismatic personality of Alan by offering an online gaming experience that surrounds the traditional online gambling product with a lively mixture of opinion, fun, debate and insider sports news,” said Stuart Tilly, chief executive of BetOnBrazil’s owner, Argyll Entertainment.

“Customers will be able to consume a whole range of exclusive video, audio and written content throughout the site and have the chance to compete for ‘money-can’t-buy’ prizes and exclusive access to Alan and his friends.”

“For us, Alan isn’t just a brand ambassador. He’s very much at the heart of the way we offer our services to – and interact with – our customers.”

BetOnBrazil has already enjoyed success since the launch of its sport offering in August. The start of the Premier League football season saw the introduction of its bespoke in-play fantasy football game, Brazil’s Fantasy Fever, as well as a full sportsbook featuring football, horseracing and all other major sports.

Players have been enticed by a series of fun promotions, including daily Happy Hour enhanced prices Big Al’s Accas, as well as the opportunity to join Alan for a boozy lunch, a trip to the races and an exclusive Premier League preview night with pals Ray Parlour and Kriss Akabusi.

Tilly added: “At BetOnBrazil we now have a market-leading sportsbook and a premium portfolio of casino games to rival the very best operators in the market; it’s just our customers will have a lot more fun playing them.”

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