AppBet to shake up the UK mobile betting sector

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A new app is set to help UK punters find the best odds and bet on their phones. AppBet gives users the chance to integrate all of their betting accounts in one place, view their balances, place bet deposits and withdraw winnings, all without switching between apps.

[dropcap]T[/dropcap]he new app is the brainchild of three betting industry veterans, led by MD Martin Hodges, who looked at existing odds comparison solutions and believed that there was a gap in the market for an app that allowed you to manage your betting accounts better. AppBet is the result and, after 12 months of development, it is now set to take the betting industry by storm, beginning with football and horseracing markets.

“We saw that in the growing mobile betting market, there was no easy and convenient way of managing your bookmaker accounts, knowing where your cash is or looking at what odds are best for the accounts with funds in,” said Martin Hodges, MD of AppBet. “There are some good odds comparison apps out there, but we felt it was possible to do better.

“The key words here are simplicity and convenience”

“With AppBet, instead of finding the best odds and then opening up the bookmaker’s app, you can search the odds and place your bet in one simple process. This saves time and can potentially lead to better odds in a fast-moving market.”

Launching on the iOS and Android platforms with Paddy Power, Ladbrokes, Boylesports and Betway, plus William Hill and other bookies to follow shortly, AppBet takes only a few minutes to set up. Users input their bookmaker account details one time only, and it’s then possible to access their bookmaker account, compare odds, place bets and check balances, all from within the app.

“The key words here are simplicity and convenience,” added Martin. “While the full integration of betting is our main selling point, AppBet is also really intuitive to navigate and use, offering real-world advantages to users in the fast-paced betting market.”

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