The ABB’s chief exec Malcolm George welcomes RGT verdict of Player Awareness Systems.
[dropcap]I[/dropcap]n response to the RGT announcement that, following its programme of research in collaboration with PwC, it finds that Player Awareness Systems need further development before they can be proven to minimise harmful play on gambling machines, Malcolm George, chief executive of the Association of British Bookmakers, says his industry will strive to do better.
“The voluntary development and introduction of the Player Awareness System is a world-first and an important part of our industry’s wider responsible gambling agenda and will help monitor customers’ behaviour, identify markers of harm and enable early interaction with customers to ensure that they gamble responsibly,” said George.
All our staff working across the country are committed to putting responsible gambling at the heart of all we do.
“Our members are committed to developing an effective Player Awareness System and this report has greatly helped in identifying some of the strengths and weaknesses of the varied systems that were developed by operators. While each operator was at different stages of development during the three month period examined by PwC, which immediately followed the launch of the programme, identifying best practice has led to significant improvement since that time. We will continue to build on this work towards developing greater alignment between operator’s Player Awareness Systems and a consistent set of standards.
“We want all our customers to enjoy their leisure time in our shops and our clear advice will help them do that,” he added. “All our staff working across the country are committed to putting responsible gambling at the heart of all we do.”