Foxwoods social casino outperforms expectations

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In collaboration with Novomatic’s Greentube, Foxwoods’ social casino platform is pulling in some promising initial results.

 

[dropcap]W[/dropcap]ith just five months passed since the 27 April launch of their social casino, Greentube and Foxwoods Resort Casino, have revealed that the Foxwoods social platform has already generated impressive preliminary numbers. Foxwoods’ platform, FoxwoodsONLINE, is powered by Greentube Pro, Greentube’s private-label social casino marketing platform.

Foxwoods Resort Casino is the largest resort casino in North America. Greentube, a subsidiary of the Novomatic Group, is a leading developer and provider of iGaming solutions for the internet, mobile devices and iTV.

Five months following its launch, FoxwoodsONLINE has already outperformed initial expectations by posting the following positive results.

A dramatic increase in profits without yet launching the full Novomatic library

Within five months, profits for the Greentube Pro-powered social casino exceeded the previous platform’s performance. Prior to Greentube Pro, attaining comparable revenue numbers took three years of trial and error. This early success was attained without having yet launched the full and vast library of Novomatic games.

Additionally, FoxwoodsONLINE reported that Labor Day Weekend this year was their most profitable three-day weekend in the online casino’s history.

Success with low marketing spend

Early success was attained without the support of a massive marketing effort. At this time, only one-tenth of the previous platform’s marketing budget has been spent.

Mobile balance achieved

Prior to introducing the new platform with Greentube Pro, only ten percent of players accessed the Foxwoods Resort Casino social platform via a mobile device. After just five months Greentube Pro established a 50/50 balance between mobile and land-based computers. The relaunched Foxwoods mobile casino operates on one seamless platform that offers the same virtual experience and rewards. Players can log in and double down wherever they have a broadband connection.

 

We were confident that a purpose-built platform was the key to a successful social casino

 

“We were confident that a purpose-built platform was the key to a successful social casino,” said Gabriel Cianchetto, president for North American market development. “Our team at Blue Bat Games, under the direction of Kenny Huang, created a true state-of-the-art platform.”

Foxwoods looked to Greentube to design and launch a platform that engages with players across all platforms and devices. The relaunched social casino is the result of intense redesign, reengineering and improvements by BlueBat Games, a subsidiary of Greentube.

“We looked to Greentube to create a formidable social casino that would serve as an industry standard,” said Seth Young, director of online gaming for Foxwoods Resort Casino. “We worked hard to make this a reality and we are pleased that our social casino is generating significant revenue right out of the gate.”


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