Ladbrokes renew snooker sponsorship in two-year deal

Ladbrokes has announced that it has renewed its title sponsorship of the World Grand Prix and Players Championship for a further two-years.

[dropcap]T[/dropcap]he British bookmaker has agreed to extend its title sponsorship of both major snooker championships for their respective 2017 and 2018 editions.

The Ladbrokes World Grand Prix runs from  6 – 12  February at the Guild Hall in Preston, England followed by the Ladbrokes Players Championship from March 6 to 12 at Venue Cymru in Llandudno, Wales. Top prize at the Ladbrokes World Grand Prix will be £100,000 (€119,340), then at the Ladbrokes Players Championship, it will be £125,000 (€149,170).

Kristof Fahy, Ladbrokes CMO, said: “We’re incredibly passionate about sport at Ladbrokes and it’s great to have the World Grand Prix and Players Championship as part of our extensive sponsorship portfolio for another two years.”

Ladbrokes has been a fantastic supporter of snooker over many years. The exposure they will gain through extensive coverage on free-to-air television will be outstanding

World Snooker Chairman Barry Hearn backed Ladbrokes as title sponsor;

“Ladbrokes has been a fantastic supporter of snooker over many years. The exposure they will gain through extensive coverage on free-to-air television will be outstanding.

“For the players, the race to qualify for the Ladbrokes World Grand Prix and Ladbrokes Players Championship is well underway, with every pound counting towards their position. At the moment there are two amateur players inside the top 32 while some of the big names have catching up do to. It’s going to be fascinating to see that race unfold over the coming months. And it is a cut-throat race because the players who don’t make it to either event will be left behind in the world rankings.”