Gaming Realms, the creator and publisher of mobile real money and social games, has announced a marketing partnership deal with Bauer Media UK.
The three-year partnership and revenue share agreement with Bauer relates to Gaming Realms’ Spin Genie real-money gaming website. The partnership is committing significant media support to promote Spin Genie across Bauer’s radio, digital and magazine titles, including Heat and Closer magazines, and on Heat, Kiss, Magic and Absolute radio stations.
The campaign also sees TV celebrity Louie Spence become the face of Spin Genie.
Patrick Southon, CEO of Gaming Realms, said: “We are incredibly excited about the developments happening during this new phase of the business. Our platform has already proven that it has class leading characteristics in terms of acquisition, retention and monetisation and it is exciting to be extending our marketing reach via these blue chip media companies.”