Platform provider FSB Technology has helped launch Black Type, a new online sports betting site with a specialist focus on horse racing.
[dropcap]T[/dropcap]he site is the creation of founders Dave Gowers and Craig Nicholson, who oversaw the resurgence of 888sport’s racing products while working at Kambi, in conjunction with Mylo Sangster, the grandson of famous owner breeder Robert Sangster.
Black Type will feature a hybrid trading solution, allowing certain sports markets to be controlled by their own team of traders and others to be run by FSB’s London-based staff.
Nicholson said: “Having witnessed the evolution of the industry over the past twenty years, the UK market in particular has lacked a quality horse racing-focused sportsbook for a considerable time, and there is very little competition for the established, bigger operators.
We’re very confident that our offering is sufficiently flexible to combine the best CRM tools with specialist trading knowledge to deliver a compelling product that will excite customers and plug a gap in the market.
“We wanted to draw on our knowledge and racing heritage to put that right, but most importantly we wanted to offer a very competitively-priced service while also being seen to lay a fair bet. We’re called Black Type for a reason.”
FSB Technology’s business development director, Richard Thorp, said: “We’re very confident that our offering is sufficiently flexible to combine the best CRM tools with specialist trading knowledge to deliver a compelling product that will excite customers and plug a gap in the market.”
FSB Technology’s managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing.
Their offering also now includes a casino featuring a wide selection of table games and slots from leading suppliers, such as Realistic Games and Microgaming.