Game Lounge expands into Germany & UK through acquisition

Betting Business, Game Lounge, Cherry, Interclick
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Game Lounge, owned by Cherry, has signed an agreement to acquire the assets of the affiliate company Interclick Limited for a price of $1.5m (€1.3m). Interclick Limited has been active within the German and UK markets for the past 14 years and Game Lounge acquires more than 40 domains and affiliate accounts through the acquisition.

 

[dropcap]I[/dropcap]n addition to incremental earnings, the acquisition will further strengthen Game Lounge’s position within the affiliate segment and take the step into the large German and UK markets, which are currently growing rapidly.

 

The acquisition is fully financed through cash by Game Lounge operations and is expected to increase revenue with approximately $1.3m (€1.15m) and EBITDA figures by more than $1m (€0.9m) annually. The deal is also expected to generate ROI in less than eighteen months. The acquisition will be integrated into Game Lounge’s existing operations and create new external affiliate-income and also support the Cherry brands.

 

 The acquisition of the domains puts Cherry and Game Lounge in a stronger position in the affiliate sector, especially within the German and UK markets.

 

Jonas Cederholm, CEO of Game Lounge, commented: “Both the German and UK markets are large and growing rapidly. The acquisition of the Interclick assets further accelerates our strategy and expansion beyond Scandinavia, and will be a beneficial contribution from day one.”

 

Fredrik Burvall, CEO of Cherry, commented: “The acquisition of the domains puts Cherry and Game Lounge in a stronger position in the affiliate sector, especially within the German and UK markets. The affiliate market is an important part of the online gaming industry and Cherry continues to strengthen its online business with this acquisition.”


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