Games software and services supplier Playtech has beaten some of the biggest names around to scoop a prize for ‘Most Effective Agency Collaboration’ at this year’s International Corporate Event Awards.
[dropcap]P[/dropcap]laytech was chosen as the winner over Google and BP on the back of the firm’s promotional stand at ICE 2016. The concept was developed in partnership with brand experience experts 2Heads, and aimed to bring visitors on an experiential journey based around the Playtech ONE omni-channel solution.
The gigantic 900 metre space, which judges described as a work of “outstanding event production”, was devised across two floors and housed a 36-metre central screen, 92 video content screens, and hundreds of mobile and retail devices.
As a leading global software provider it is fitting that Playtech’s board contains a wealth of knowledge in the developing areas of technology and iGaming law.
The judging panel said: “We unanimously agreed there was a clear winner. The Playtech entry consistently performed on all criteria and we were especially taken with the quality and proof of ROI and also the clarity and explanation from brief through to delivery.”
Playtech has recently moved to strengthen its team with the appointment of Claire Milne as an independent non-executive director of the company.
Milne has two decades of experience in the gaming and financial services sectors, working as an in-house and private practice lawyer. In her new role at Playtech, she will sit on four committees: Remuneration, Risk and Compliance, Audit and Nominations.
“As a leading global software provider it is fitting that Playtech’s board contains a wealth of knowledge in the developing areas of technology and iGaming law,” said Playtech chairman Alan Jackson.