BetVictor’s ‘Million Pound Goal’ a crowd-pleaser for the Euros

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The final head-to-head between Portugal and France was (unsurprisingly) one of last month’s most popular events. According to BetVictor’s Jack Milner, the operator’s Million Pound Goal promotion helped drum up more than double the number of bets than on any of the other Euros matches.


[dropcap]B[/dropcap]etVictor’s Million Pound Goal campaign grabbed plenty of headlines this month and understandably led to this summer’s Euros featuring heavily in July’s most popular events amongst punters. The Euros final between Portugal and hosts France proved hands down the most punted on event with customers, with BetVictor seeing more than double the number of bets than the majority of the tournament’s other matches.

The result itself was a great success with bookmakers benefitting from the host’s disappointing show in Paris and ante-post backers left licking their wounds. The win sees Cristiano Ronaldo a borderline certainty to get his hands on yet another Balon D’Or and he is the 1/12 favourite with BetVictor to get his hands on the award for a record equalling fourth time.

Portugal’s success came courtesy of an injury-time winner from Eder, which helped a 32-year-old married father-of-two from Birmingham kop the £1m as BetVictor created a millionaire overnight. Daman Chick, a brick-layer by trade, predicted Eder to net the opener for his country in the 85th minute, however, as were the rules of the campaign there was nobody that guessed any nearer and he trousered the seven-figure sum subsequently.

Chick presented the prize at the BetVictor World Matchplay in Blackpool with red-hot favourite Michael Van Gerwen obliging in the final, beating 15-time Champion Phil Taylor 18-10 in Sunday’s final at the Winter Gardens. The World Number One completed back-to-back success with the minimum of fuss and is 4/7 with BetVictor to complete the hat-trick next summer and is the 10/11 favourite to claim a second World Title at Ally Pally in the New Year.

July was a big month for British sport with Andy Murray winning a second Wimbledon Title and is the new 10/11 (from 5s) favourite to be named BBC’s Sports Personality of the Year for a second successive year. Murray may struggle in an Olympic year however, with preference instead for the pair of heptathletes Jessica Ennis-Hill and Katarina Johnson-Thompson at 12/1 and 14/1 respectively with BetVictor.

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