The deal will allow the French operator to create dedicated sportsbook microsites in addition to improving SEO and personalisation.
[dropcap]S[/dropcap]oftware provider OpenBet has signed a deal to provide its SiteBuilder tool to Pari Mutuel Urbain (PMU) which will allow the French operator greater flexibility over its sportsbook front-end.
SiteBuilder is a collaboration tool that allows operators to offer quick-to-market front-end solutions in a safe development environment.
The agreement is part of the continued strengthening of OpenBet’s relationship with PMU, that dates back to when France’s online gaming market first opened in 2010.
“A flexible platform is vital for offering our customers the personalised experience they expect,” said Jean-Marc Leglise, PMU’s head of online.
“OpenBet’s SiteBuilder tool will allow us to tailor our content to our customers and we have some exciting plans for it over the coming months.”
Among SiteBuilder’s features is the option to create sportsbook microsites using CMS, opening up the possibility of dedicated pages for major sporting events, such as the football World Cup or Olympic Games.
The relationship between OpenBet and PMU has been extraordinarily productive for both sides over the years, and we look forward to building upon this success into the future
“OpenBet is always committed to delivering the very best in innovation to our customers, so we are excited “SiteBuilder will give PMU greater agility to design and adapt a sportsbook which perfectly suits their needs,” said OpenBet’s CEO Jeremy Thompson-Hill.
“The relationship between OpenBet and PMU has been extraordinarily productive for both sides over the years, and we look forward to building upon this success into the future,” added Thompson-Hill.
The system can be integrated PMU Connect and is backed by contextual intelligence which offers personalised content based on a user’s profile, allowing operators to tailor the betting experience for customers.
Also included in the SiteBuilder tool is Banner Management which is interconnected with the sportsbook to automatically update event prices.
SiteBuilder has its own release cycle separating front-end releases from sportsbook releases and guarantees sportsbook quality assurance by separating the sportsbook from the business marketing layer.