William Hill has announced it will become Tottenham Hotspurs’ new official European and Australian betting partner for an initial two-year period.
Based in Spurs’ home Borough of Haringey, London, William Hill will have a presence across the Club’s growing digital channels, pitch side advertising boards and will operate the in-stadium betting services on a matchday.
The Club’s profile will help to support our brand and business objectives and its location in Haringey gives us a unique opportunity to further demonstrate our commitment to the local area, chief marketing officer for William Hill, said: “The Club’s profile will help to support our brand and business objectives and its location in Haringey gives us a unique opportunity to further demonstrate our commitment to the local area.”
Fran Jones, head of partnerships, Tottenham Hotspur, said: “As another Haringey-based business, we are both committed to this area of north London and look forward to progressing our work through a joint community project run by our award-winning Foundation.”
The partnership will also see William Hill invest in a community project delivered by the Club’s charitable body, Tottenham Hotspur Foundation.
Grant Cornwell MBE, chief executive officer, Tottenham Hotspur Foundation, said: “We’ve already successfully delivered a pilot community project in partnership with William Hill and over the course of the next two years, we will continue to develop this work to support those living in our local community.”