The online sportsbook is to feature during away matches involving Spain’s big two following advertising deal.
[dropcap]A [/dropcap]new advertising deal with see online sportsbook Tempobet and its sister casino, Tempocasino.com, feature on the European TV feed broadcast outside Spain and throughout western and eastern Europe, including Russia.
Their branding will be displayed in-game for 12 minutes during each away fixture the two clubs play in La Liga between the middle of August and next May, totalling 36 matches.
The six figure deal is possible thanks to technology which allows perimeter billboard advertising to be digitally modified by territory in order to connect global sport with local audiences.
“The ability to tailor that advertising to audiences where we feel it will have the most impact will give both the Tempobet and Tempocasino a huge profile boost over the coming months,” Mark Clayton, Tempobet’s MD.
Tempobet, who already have former Real Madrid star and World Cup winner Roberto Carlos as a brand ambassador, offers a comprehensive live betting service, as well as casino, virtual games, binary options and lottery.
Founded in 2007, the firm recently partnered with Championship newcomers Burton Albion and will appear on the club’s shirts this season after completing the biggest sponsorship deal in their history.