Mirror newspaper renews fantasy sports app deal

Fantasy iTeam mirror
Share this article
  •  
  •  
  •  
  •  
  •  
  •  
  •  

The Mirror has renewed its deal with Fantasy iTeam, a fantasy football mobile app, for Euro 2016 and the 2016/17 Premier League and Champions League season, following a hugely successful first season.

The partnership saw unprecedented traffic on the opening weekend of last year’s Premier League season with around 20 million page impressions and over a million app start-ups.

Using the free app, players can create their iTeam and challenge their friends by setting up private leagues. Mobile users can also take part in head-to-head challenges, join regional mini leagues and enter a range of competitions.

 

We had a really successful first year with The Mirror and we’re thrilled to be continuing our partnership. With Leicester lifting the title, 2015/16 was such a unique season, and that saw a big boost in our player retention numbers

 

The app features real-time transfers, a live and interactive newsfeed, as well as instant scores and squad news. Ladbrokes have signed up to be the official betting partner of the app.

“We had a really successful first year with The Mirror and we’re thrilled to be continuing our partnership. With Leicester lifting the title, 2015/16 was such a unique season, and that saw a big boost in our player retention numbers,” said Phil Shaw, commercial director at Fantasy iTeam.

“It’s now about building on the momentum we’ve already achieved and we’ve got some exciting plans for the Mirror Fantasy iTeam app this season. We’re aiming for one million users across all of our products during the 2016/17 campaign and I’m sure we can deliver that.”


Share this article
  •  
  •  
  •  
  •  
  •  
  •  
  •