Sky Betting and Gaming moves to acquire CORE Gaming

The UK’s Sky Betting & Gaming brand has agreed to purchase CORE Gaming, one of its mobile content suppliers, according to a report by insidermedia.com.

Based in Solihull, UK, CORE Gaming specialises in the creation of HTML5 real money games for casino operators and betting websites – and has been working as a supplier to Sky for several years.

The purchase agreement – for an as-yet undisclosed sum – will see the departure of CORE investor Steve Murray, but it is thought that the company’s management team – inclusive of MD Justin Chamberlain – will remain unaltered.

Given the already close relationship between CORE and Sky Betting & Gaming there is a natural strategic rationale for the deal.

“This acquisition makes what was already a close relationship even closer,” commented Sky’s gaming director Conor Grant. “CORE Gaming has been a key part of our mobile casino success story and we believe their unique position to understand our customers and build great content for our players will further drive our gaming business forward.”

Advising the sale was corporate finance advisor Orbis Partners.

“Given the already close relationship between CORE and Sky Betting & Gaming there is a natural strategic rationale for the deal,” stated Orbis senior director Simon Lloydbottom. “We are delighted to have worked so closely with the shareholders in order to deliver a deal which works well for all involved, and we look forward to seeing CORE continue its development under new ownership.”