Striving to provide its partners with ‘enabling and innovative technologies’ content provider Vermantia has heralded the launch of its new retail content management system for Italian gaming operator and IGT Group member, Lottomatica.
Vermantia, leading omni-channel provider of virtual and live sports content to licensed operators and lotteries globally, has announced the delivery and launch of Lottomatica’s new retail content management system for betting shops and corners with the company’s brand Better.
Through the migration onto Vermantia Retail broadcast services and point-of-sale technology, Lottomatica will now provide the first HD satellite channel to the Italian gaming market, offering Inspired Gaming virtual games and two state-of-the-art live betting and virtual games channels.
“The specific project was a quite challenging one both from technical and time-to-market aspect,” said Vermantia CEO Filippos Antonopoulos.
“We are happy to have delivered this solution for Lottomatica’s estate, which provides our partner with the ability to dynamically enhance and expand the gaming content offer to its betting customers.”
We strongly believe in the fundamental role of live and virtual content in the growth of retail gaming, and strive to provide our partners with enabling and innovative technologies
[dropcap]V[/dropcap]ermantia will broadcast and operate three bespoke gaming channels for Better’s retail network, including a live sports betting channel, based on more than 10,500 live sports events per year, real-time data and statistics in partnership with global leader Perform Group.
“We strongly believe in the fundamental role of live and virtual content in the growth of retail gaming, and strive to provide our partners with enabling and innovative technologies,” added Antonopoulos.
For the live betting channel, Vermantia has created a brand new user interface, especially designed to meet Lottomatica players’ needs.
“We are very satisfied to launch our new offering and have the opportunity to work with Vermantia, meeting the expectations we initially had,” said Fabrizio Virtuani, president and CEO of Lottomatica Scommesse.
“From now on, Lottomatica will be able to provide a very engaging and entertaining gaming experience to its betting customers, paving the way to a new retail proposition in the Italian gaming market.”