Satellite Information Services, a leading supplier of products and services to the online and retail betting markets, has further cemented its position in the industry with a five-year deal with the Irish Greyhound Board.
[dropcap]S[/dropcap]ports broadcaster and software supplier Satellite Information Services (SIS) has signed an exclusive five-year deal with the Irish Greyhound Board (IGB) to collect and distribute greyhound racing content to online and retail betting operators.
Delivering multiple channels of live racing, data and commentary from racecourses and greyhound tracks in the UK, Ireland and across the world, SIS is a leading supplier of products and services to the online and retail betting markets and has been at the heart of global bookmaking for over 25 years.
The agreement, which covers more than 1,500 races a year taking place at flagship IGB tracks – Mullingar, Youghal and Tralee – adds to SIS’ unrivalled greyhound offering which already includes exclusive delivery of over 30,000 BAGS races a year internationally.
“Over the last five months we have worked extremely hard with the IGB and our customers to create a consistent and reliable betting product from Irish greyhound racing tracks,” said Gordon Bissett, SIS’ greyhound operations manager.
“The addition of Irish greyhound racing to our leading portfolio, which already includes 30,000 BAGs races a year, makes SIS’ greyhound offering the most comprehensive in the market.
“The Irish greyhound program is expected to develop fairly quickly, as additional broadcast opportunities are identified, and we expect both retail and online betting operators to benefit from the opportunities afforded by this new greyhound product.”
The addition of Irish greyhound racing to our leading portfolio, which already includes 30,000 BAGs races a year, makes SIS’ greyhound offering the most comprehensive in the market
Significantly the deal includes international streaming rights, which will enable suppliers to utilise SIS Stream – SIS’ low latency streaming platform – to distribute Irish greyhound racing to new territories around the globe.
“SIS Stream, our low latency streaming platform, is opening up countless international opportunities for our customers, and the IGB is the latest rights holder to benefit from our market-leading streaming capability,” added Bissett.
Geraldine Larkin, CEO of the Irish Greyhound Board, heralded the deal as a “a very significant step forward in the history of Irish greyhound racing.
“Our agreement with SIS provides us with a fantastic opportunity to significantly grow the coverage of Irish greyhound racing both in the UK and globally,” she said.
“We’re looking forward to continuing the development of our sport, using technologies such as streaming to deliver our top level product to new audiences.”
SIS continues to add to its portfolio across greyhound racing, horse racing and other sports. In recent months, the company has announced deals for UAE horse racing, BAGS international greyhound racing, and a five-year deal with Racecourse Media Group for picture and data rights to their 34 UK racecourses including Aintree, Ascot, Cheltenham and Epsom.
Last month SIS signed an agreement with UK bookmaker Ladbrokes, who own a 23 percent stake in the firm, to deliver its portfolio of virtual racing games which make up its SIS Infinite Games package including horse racing, greyhounds, cycling, motor racing and motorbike titles.