Operators can ensure their Euro 2016 revenues aren’t left to the luck of the draw by tapping into new developments in lotteries, according to Bit8 CEO Angelo Dalli.
[dropcap]W[/dropcap]e are now just days away from the final of Euro 2016, which will present sportsbook operators with one last opportunity to acquire new customers and retain their existing ones. For those with a casino product too, the successful cross-selling of slots and tables games through well-thought out bonusing, player incentives, and loyalty programmes will have augmented their earnings during the last few weeks.
But a new interpretation of a well-established product can now strengthen the bridge between the two even further, thanks to an innovative interpretation devised by Bit8. Lotteries provide regular, cyclical events that offer players a mixture of small wins and chance of big, sometimes life-changing ones. With tournaments and promotions that allow operators to segment players into teams, they can also now add a social dimension that aids retention further.
Bit8’s foresight and experience in dealing with online casinos and sportsbook and also land-based operations have resulted in us creating a platform that is capable of having very frequent draws and lottery events with a guaranteed seven figure payout. These have the ability to be a game changer – as we will be the first to ever offer such a high win product at such high frequency.
This automatically triggers communications in a timely manner and ensures bonuses are sent at exactly the right time.
For obvious reasons this increases both the excitement around the product and frequency of engagement. Creating draws in the lead up to or immediately after significant spikes in activity, such as big football matches, will increase the stickiness of sites. They are also a boon to users of mobile devices, who prefer to snack on their betting products rather than linger and have yet to be fully engaged with lottery.
The lottery product will be available on the Bit8 platform and also easily integrated with any other platform in a matter of a few days. These products will be brought to life even further on sophisticated platforms that are able to engage with players as individuals rather than as a collective database. Increasing gamification is of course one way of immersing them in the experience, but Artificial Intelligence has a big role to play too. This automatically triggers communications in a timely manner and ensures bonuses are sent at exactly the right time. It can also match players to the right incentives, without requiring an army of customer support people gathering intelligence behind the scenes. Most importantly, it recognises the game play of your players before making recommendations for complementary products. For many that could be lottery.
We will wait to see who wins Euro 2016 and how successful the sportsbooks have been at cross-selling players into casino product or retaining their business ahead of the new domestic seasons. But one thing is for certain, everyone is a winner with an exciting lottery product in place. And they don’t come much more exciting than the one we’ll be rolling out shortly.