Sportsbet.io, a new bitcoin-only sportsbook operator, has reported an extremely high take-up since its launch – a feat it attributes in part to its focus on reward schemes.
[dropcap]B[/dropcap]itcoin sportsbook operator Sportsbet.io has enjoyed a strong start to Euro 2016 following its launch at the beginning of June.
The month-long tournament is the biggest betting event since the 2014 World Cup and the Bitcoin-only operator has seen average daily stakes increase by more than 20% during the first two weeks of the tournament.
Among Bitcoin punters, France has been the most popular country to back at the Euros, accounting for 37 percent of Bitcoin bets. It is followed by England with 23 percent, and Portugal with 17 percent.
More than half of all bets placed on Sportsbet.io have come via the mobile channel, with 45 percent on smartphones and 7 percent on tablet devices.
According to the operator, Sportsbet.io has focussed heavily on incentivising and rewarding customer loyalty, having already handed out 36,000 mBTC (€22,000) in prizes via pre-sign up raffles, as well as daily draws.
Points were awarded to players based on their winning group stage bets, with each 100 mBTC (€60) profit earning the user 100 points towards their total score.
Sportsbet.io spokesperson Joe Jordan said: “Our focus is to offer great odds and promotions – as demonstrated by our competition to win tickets to the Euro 2016 final, semi-final and free bitcoins.”
More is to come throughout Euro 2016, with another leaderboard challenge set up to reward the most successful punters during the knockout stages.
Further promotions from Sportsbet.io will continue following the conclusion of the tournament, with similar competitions and giveaways lined up for all major sporting events.
Sportsbet.io will provide its players with a dedicated, customised VIP programme that features a personal hostess and 24/7 live chat to cater for all their wagering needs.
It will boast over 350,000 pre-match events per year, with a peak of 70,000 events during prime months. Sportsbet.io will also feature a comprehensive live offering with hundreds of ‘in-play’ markets available on major sports fixtures.
“This summer’s European Championship action has been really exciting so far and there is still a lot more to come, both on the pitch and on Sportsbet.io,” added Jordan.