Bet365 dominates Italian online sports betting

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Bet365 received more than a third of all online sports wagers handled by Italian-licensed operators for Q1, benefiting from the growth of the Italian market which saw a 13 percent increase in expenditure last year.

Italian-licensed online operators reported takings of E970m in total sports wagers in the three months ending March 31, with 35.7 percent (E346.2m) of this figure wagered with Bet365’s local site and nearest rival Gala Coral Group’s Eurobet receiving 10.4 percent (E101.3m) of the total.

Bet365’s market position is notable given that its Italian site has been in operation less than two years, but the company timing was fortunate as its launch coincided with regulatory changes that greatly expanded the types of wagers operators could offer.

“Italy represents a benchmark for the Western countries thanks to its consumer centred regulatory system and it is an attractive market for both domestic and international companies,” said Marco Planzi, director of the Online Gaming Observatory at the Polytechnic University of Milan.

“Our range of competitive and regulated games is among the most comprehensive in Europe thanks to the effective activities of the Customs Agency who have convinced the major online gaming software providers to deny their services to unlicensed operators.”

Approximately 1.5m Italians placed a bet online in 2015, generating E205m in tax revenues for the state. The majority of these were male, aged between 25-44 and residents of Central Italy.


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