iGaming Super Show “hits its stride” in sixth year

iGaming Supershow, Shona O'Donnell
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Building on the success of previous years, the lessons of past instalments of the iGaming Super Show will come to fruition at this year’s event, with head of operations, Shona O’Donnell, explaining how delegate feedback has driven some of the key innovations and fine-tuning of the line-up that delegates will see this June.


[dropcap]T[/dropcap]he iGaming Super Show has truly gone from strength to strength, with last year’s event seeing delegate numbers up almost a fifth on the previous year – and its organisers have every intention of maintaining this momentum with 2016’s installation this June.

The show has matured in the six years since its inception, and the focus has shifted onto honing and refining the event’s existing offer rather than introducing radical changes, according to Shona O’Donnell, head of operations at iGaming Business. That said, organisers have made some significant value-adding tweaks to this year’s line-up, with the co-location of Gaming in Holland and a finer focus on networking among some of the updates.

“Last year’s iGaming Super Show really surpassed all of our expectations, with delegate numbers up 18 percent on the previous year,” O’Donnell said. “We believe that six years in the show has really hit its stride, so this year it’s about continuing to perfect all areas rather than bring in big changes. “We will be looking to ensure that our conference content is really strong across all the verticals that we cover, and to continue to create more niche networking events helping delegates to meet the right people and make the most of their time at the show,” she continued, adding:

“The biggest change we have is that Gaming in Holland, our partner, will be located at the RAI centre this year, making it even easier for delegates that are attending both shows.”

GiH presents a particularly timely opportunity for operators and B2B businesses, with coming changes in the country’s legislation presenting a dynamic environment for seizing new opportunities.

“Holland is a really interesting market place just now as it is in its final stages of regulation – expected to pass in early 2017,” she commented. “It’s definitely one that the industry should be watching to see what opportunities it creates.”

With the intention of creating a one-stop-shop for the iGaming industry, this year’s show is set to combine eight different events – including specialised conferences on marketing and payments – in one, with client and delegate feedback at the heart of this multi-faceted approach.

“We wanted to create one single event that catered for the needs of the entire iGaming industry – everyone from jurisdictions to operators, affiliates to payments, software suppliers to Sportsbooks,” O’Donnell shared.

“In previous years we offered some more general conferences but feedback told us that what the industry wants are much more specific conference sessions that address real pain points and issues and allow delegates to leave with tolls that make a difference when they return home.”

She continued: “Lots of our clients told us how expensive attending events is so we wanted to help them maximise their budget by providing one event that catered for the needs of the whole business and the teams within.”

With iGaming regulation and technology moving at lightning speed across the globe, iGSS aims to keep delegates up to date in what is an increasingly complex sector. No small task, but one O’Donnell is confident the event will deliver on.

“The event will look at some of the key changes in different verticals and the challenges and opportunities that they present. The IMGL masterclass for example will look tax updates, DFS and of course Holland. In BeTs we’ll be looking at eSports and in affiliate the latest in SEO updates,” she said.

“By bringing some of the top industry figures to present and debate the latest issues, we are confident we will help delegates keep ahead of the curve.”

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