Betradar rolls out Live Sports Centre for Euros and Copa America

Betradar, Euro 2016, Sports Centre
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To celebrate two of the most high-profile football tournaments this year, Betradar has released tailored editions of its Live Sports Centre, a white-label solution aimed at giving fans in-depth and engaging information from match to match.


[dropcap]B[/dropcap]etradar, a leading supplier of sports and betting related data services, has released special editions of its renowned Live Sports Centre for two of this summer’s key soccer events: the Euro 2016 in France and the Copa America Centenario, which will be hosted in the USA.

France will be the go-to-destination for fans of 24 participating nations for June’s Euro 2016 tournament. The 50 percent increase in teams this year are set to make it an even more impressive competition: more players, more matches and more media awareness than ever before.

This summer, there will also be more football for fans based on the other side of the Atlantic, as the Copa America Centenario kicks off in the USA. The 100 year anniversary of the South American Football Federation will see the competition take place outside its regular four-year rhythm which was established in 2007.

To mark the occasion, the tournament will see more teams taking part than ever and, for the first time in its long history, it will be played outside of South America, as ten cities in the United States will host the 32 matches in June.

“To equip websites or mobile applications around the globe with the most comprehensive sports data solution fans can wish for, Betradar has developed enhanced special editions of its successful Live Sports Centre to cover all pre-/postmatch and of course live facts during the European Championship and the Copa America” said Lorenzo Caci, director of sales at Betradar.

“Fans have been waiting for the kick-off of those two soccer festivals for months. They expect something special, and that s where we come in. Without having to invest a lot of time and resources into developing a tournament specific offering in-house, our clients can spoil their customers with a product that is fast and reliable and informs them in their native language about everything that’s relevant.

“We even embedded social media feeds from players and teams into our EC and CA 2016 Live Centres. The product includes new features such as the ‘Betting Stimulations’ widget – questions and interesting statistical facts are presented live during the matches, which can give punters the momentum and the confidence they need to place another bet.”

Betradar’s Live Sports Centre is a hosted white-label solution that allows bookmakers the chance to offer a comprehensive and engaging information package to their punters. With the option of branding the solution with their company name, logo or colours, the product has a high potential to strengthen bookmakers brand awareness and customer relationship.

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