Sweden-based online bookmaker Unibet has gone live with a new inplay betting service in Australia, which has been rolled out on Chrome and Firefox browsers and will shortly included as a feature of the company’s mobile app.
The move will be considered a controversial one, given the ongoing legal uncertainty in the country around whether such live betting services are compliant with Australia’s Interactive Gaming Act (IGA) 2001.
Under the terms of the IGA, in-play betting on live events is only permitted in person at a betting premises or via a telephone call, but operators such as Bet365, William Hill and Ladbrokes have so far managed to subvert this rule by using voice-over-internet protocol technology (VOIP), effectively allowing punters to make an automated phone call at the click of a button.
Meanwhile, Unibet has announced the launch of a new voice-activated betting feature on its app, which will allow punters to place wagers by speaking into their mobile devices.
“As speech enabled apps become more commonplace, people expect interactions to be intelligent, fast and responsive,” Unibet’s head of strategic development Will Mace said.
The new feature has been designed in conjunction with Artificial Solutions and launched on the AS Teneo platform using Artificial Solutions’ Natural Language Interactive technology.
“Using Teneo has enabled us to deliver not just the application our customers want, but provided us with the insight to build on that conversation too,” added Mace.
Lawrence Flynn, chief executive of Artificial Solutions, said: “The internet made it convenient for people to place a bet, but it wasn’t always as easy as walking into a shop and simply asking for a wager; all that is set to change thanks to Unibet and Teneo.”