Fredrik Elmqvist, CEO of Yggdrasil, explains why his company is continuing to focus heavily on gamification in 2016 with a groundbreaking promotional package – Boost – to be showcased at ICE.
Just over a year ago we identified gamification as a key growth area for our business – and the online casino vertical as a whole for that matter. The igaming industry is incredibly dynamic and evolving all the time. This has seen the birth of a whole host of customer-focused operators like Casino Heroes, Casino Room, Casumo and Kaboo, who place gamification as a central part of their strategy.
In general, suppliers have left gamification to the operators and simply supplied games. However, we viewed that as a missed trick. Of course our partners want great games, and we deliver them, but they also want unique features that can help them stand out from the competition and engage their customers.
Last May we launched our groundbreaking promotional concept Super Free Spins which created quite a stir in the industry. It allows operators to distribute an infinite number of free spins to different player segments with variable stop criteria like single big wins or hitting specific game features in a slot. This means they can target all different player types, including high rollers.
With the success of Super Free Spins we decided to branch out into more promotional concepts and in November we launched a unique in-client tournament and raffle to coincide with our latest game Nirvana. The tournament was available to any operator that launched Nirvana and it proved to be hugely popular with their players. We work very closely with our clients and ensure that integrations into both platforms and their own games are easy and intuitive.
These concepts are now included within our collection of promotional tools called Boost. We have big plans to extend this during the rest of the year and will be revealing new themes and initiatives at ICE and over the next few months.
Everyone is aiming for greater player engagement and Boost is exactly the kick-start operators need for 2016.