Unibet has announced it will be supplying data generated from its games to aid a study run by the Responsible Gambling Trust.
The independent gaming charity has commissioned Sophro to conduct the third strand of research into remote gambling which will span an 18 month period.
Unlike the big-data research projects which have been commissioned of late, Dr Jonathan Parke, Dr Adrian Parke and Dr Heather Wardle have stated that they will be using a more qualitative approach. Unibet will supply behavioural information from its bingo, casino sports betting and poker products, which will be supplemented by data from interviews.
Parke, the director of Sophro, said: “We are pleased to be working with RGT and Unibet on this exciting project designed to enhance understanding of how to minimise risk in remote gambling.
“In an innovative approach to researching player data we will be using qualitative techniques to analyse real gambling behaviour; moving beyond description and towards explanatory understandings of remote gambling processes associated with harm.
“This project will contribute to the groundwork for more effective harm minimisation in remote gambling.”
The results will lead to a better understanding of behavioural processes relevant to gambling upon which the researchers will make working recommendations for the improved commercial, regulatory or clinical responses to problem gambling.
Marc Etches, chief executive of the RGT, commented: “RGT is committed to minimising gambling-related harm and research projects like the one we have commissioned Sophro Ltd to undertake is innovative and will contribute to our knowledge of player behaviour and of effective responsible gambling interventions.”