The Football League has signed a new three-season title sponsorship agreement with online bookmaker and current partner, Sky Bet.
The new agreement will begin in August 2016 and run until at least 2019, with the title sponsorship once again becoming a standalone arrangement.
Football League CEO, Shaun Harvey, said: “At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs.”
Sky Bet CEO, Richard Flint, added: “Over the last couple of seasons we’ve loved working with the League, its clubs and the fans, and so are delighted to extend Sky Bet’s sponsorship. We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.”