SIS, a leading supplier of products and services to global betting markets, will be bringing its decades of experience to ICE this year with a wide range of data, pictures and streaming content that enables more than 100,000 betting opportunities a year.
The company offers products across several key events such as horse racing, greyhounds and football, and recently announced new rights deals for Singapore and Meydan horseracing, and BAGS (UK greyhounds racing) streaming internationally.
As the official data partner for LaLiga, SIS is the exclusive provider of live data for more than 2,500 matches a season across every game of the top three football leagues and the major cup competitions in Spain.
In addition to presenting an expanded content portfolio to include the best horse and greyhound racing and Spanish football, SIS will be introducing customers to SIS Stream at ICE. This low latency streaming platform is optimised for betting, allowing SIS to stream its own content and third party content globally.
SIS will also be displaying its pricing service – SIS Trading Services – which launched recently with a new team in London as a complement to SIS’ pictures and data products. SIS Trading Services will cover all major UK and international sports, including extensive horseracing prices, to create a true one-stop-shop solution for operators large and small.
SIS has also diversified into gaming, and now offers a range of mobile on-demand games which provide more betting opportunities than traditional, scheduled virtual races.