Ladbrokes-live: return to Oz

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The British bookmaker Ladbrokes has announced that its Australian division has reactivated its in-play live betting option, following the failure of a claim against it by the Australian Media and Communications Authority (ACMA).

The national regulatory body objected to the practice claiming that it violated a state law, the 2001 Interactive Gambling Act, which states that while bets on live games can be taken at retail outlets or over the phone, bets cannot be taken through the internet.

Bet365 and William Hill joined Ladbrokes and others in arguing against the regulation, saying that the distinction only existed because of an archaic understanding of telecommunications that was no longer relevant in the digital age.

Other, such as the Australian operator, Sportsbet, also criticised the legislation for forcing many of its users to opt for unregulated offshore providers who offered services online.

William Hill contested the ACMA and has since received confirmation from the Australian Federal Police that they will not be investigating complaints raised by the regulator.

Tom Waterhouse, of William Hill Australia said: “This is a great outcome for Australian punters who will no longer be forced to bet in-play via illegal offshore bookmakers which pose a huge threat to both consumer protection and the integrity of Australian sport.”

Ladbrokes took its own initiative by unilaterally announcing that the live betting service would commence once again in due course.


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