Intralot ventures into expanding Kenyan gaming market

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Global gaming company Intralot has announced a partnership with Acumen Communications Limited to launch mCHEZA, a sports gaming platform aimed at enhancing gaming in Kenya.

At the official launch in the capital city of Nairobi, a company spokesperson stated: “mCHEZA is a simple, fun and interactive platform on which fans can put their money on football games across 277 leagues globally. mCHEZA will leverage the mobile money platform M-PESA which has over 13.9 million monthly users.”

mCHEZA CEO, Peter Karimi, said of the announcement: “At launch phase Mcheza is a pre-game betting platform. Numerous sports, markets and betting modes will be incorporated on the platform in Quarter 1 of 2016 with live betting to follow thereafter. The platform is working on a strategic expansion plan into other East African markets from 2016.”

Karimi added that the partnership will invest $15m across East Africa over the next three years in order to raise the profile and impact of sports gaming in the region. “We want to tap into the Kenyan market but with responsible betting in order to give enthusiasts a different experience,” he added.

Intralot vice-president business development, Europe and Africa, Antonis Markopuolos, highlighted the appreciation for sport in the region and expressed excitement over entering the Kenyan market. He cited their research which indicated an increased potential in the growth of gaming Africa: “Africa’s appreciation for sports has also indicated an increased interest in gaming across the continent. By investing in this market, we look forward to improving the lives of Kenyans as they connect with their favorite teams.”

 


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