After a prolific 2015 that saw the company growing faster than industry competitors, Cherry CEO Fredrik Burvall revealed that he is “hungry for more growth” in 2016 – and he has his sights firmly set on another round of acquisitions.
Betting Business: What were your biggest achievements of 2015?
Fredrik Burvall: We have achieved excellent growth in 2015, comfortably outperforming the rest of the industry, so that is very pleasing. Our online gaming business area has really moved on to another level which has been aided by a number of strategic acquisitions. It is our strategy to grow both organically and via acquisitions.
I’m confident that the steps we have taken in 2015 can lead to further success in 2016 and we will continue to focus on growing organically and through strategic acquisitions.
BB: How do you plan to expand and grow the company in 2016?
FB: I’m excited about 2016, it’s going to be a big year for Cherry. In addition to our core Nordic markets, we set our sights on other jurisdictions during 2015. The acquisition of Almor Holding Limited has given us a strong position in the German-speaking markets and we will be looking to capitalise on that this year.
We have an excellent platform and will be migrating the brands we have acquired to the platform over the next few months. This gives us extra scalability and flexibility which, combined with our strength in affiliation and SEO via Game Lounge, is a powerful combination.
BB: I understand you’re attending ICE in February. What are your key objectives?
FB: I hope to attend a couple of the seminars, but it’s a very busy few days and we will have almost back-to-back meetings. We’re not exhibiting, but our B2B arm Yggdrasil have a big stand and they have a number of exciting plans this year. Members of our online gaming team are also attending LAC.
BB: Finally, what are the next steps for Cherry this year?
FB: The business has performed really well over the past 12 months, but we’re nowhere near satisfied with that. We’re hungry for more growth and will do everything we can to achieve it, both organically and through strategic acquisitions.
We’re preparing to list our shares on Nasdaq Stockholm which gives an extra seal of quality for the company and helps to attract institutional investors to invest in Cherry’s shares and create conditions for improved liquidity in the share. The share price has followed our growth pattern in 2015 and we hope that will continue on an upward trajectory.