Callcredit sets out to empower and inform at ICE

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As operators face a spate of stricter regulations on responsible gambling, anti-money laundering and age verification, Callcredit heads to ICE with some of the most comprehensive data solutions on the market.

Callcredit Information Group will be attending ICE Totally Gaming this February for another consecutive year, offering a flexible and innovative use of data to help operators make swift informed decisions and achieve compliance. Callcredit solutions are designed to help with a range of compliance needs – such as customer identification (KYC), responsible gambling, age verification and anti-money laundering requirements – while ensuring that the customer journey remains smooth and seamless.

Callcredit’s data files include a wealth of information for 18-25 year-old players – more than any of the company’s immediate competitors – helping operators verify younger players who may have a thin credit file. This service can support business owners in taking a responsible approach to underage gambling while expanding and increasing their customer base.

Mike Gordon, chief executive officer at Callcredit, commented:  “We’re experts in enhanced due diligence, helping to improve your businesses efficiency and reduce the need for manual intervention whilst providing you with a clear audit trail, so you’re trusted by your customers. We can give you the tools to help profile your players and protect vulnerable groups all while improving your match rates.”

Discussing the year ahead for the Group, he added: “Callcredit will continue to offer iGaming operators solutions that help enable compliance balanced against the end customer experience.  Our roadmap will deliver an enhanced International offering plus a more rounded proposition to help with enhanced due diligence.”


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