A Bet A continues to bring smarter solutions to retail and mobile

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Adaptation and innovation are the watchword of supplier A Bet A, who will be showing off the company’s latest Smart Screen and Punter’s Jackpot retail solutions alongside a range of best-in-class mobile products.


Leading betting solutions provider A Bet A is already planning a spate of meetings with operators and fellow suppliers at this year’s ICE Totally Gaming, citing it as a great opportunity to showcase the depth and breadth of the company’s latest services. The company began life servicing the UK’s retail bookmakers, focusing on horse and dog racing, but over the last twenty years their product portfolio has changed to suit the requirements of their customers. Nevertheless, the company remains committed to its traditional desire to place and capture a bet as quickly and efficiently as possible.


To make that process easier and more transparent, A Bet A recently introduced a new ‘Smart Screen’ betting display screen that removes the discrepancy between the odds shown on the till and the customer’s screen, preventing the latency issues that the retail industry has grappled with. The devices are currently being rolled out to clients who also use A Bet A’s EPOS systems, but are also available further afield. Those EPOS systems are changing too, and the company will be showcasing their ability to plug in tablet-sized devices into retail estates to customers at ICE.


The development of the Punter’s Jackpot – a new virtual racing-based pool bet designed to boost retail revenues – is also proving popular. Launched in association with Kiron Interactive, the product is available in LBOs every 15 minutes throughout the trading day, providing customers with the chance to win a prize expected to reach £15,000. Those placing a £1 bet on the first four horses in 14-runner races on the virtual racing could scoop or share the winnings, with unclaimed jackpots rolling over. A Bet A have also recently finalised a deal to allow British and Northern Irish bookmakers to bet into the UK tote pool. The system is now being adapted to allow bookmakers in Ireland and overseas to do the same – as a new deal in Africa will demonstrate shortly.


But it’s not all about retail at A Bet A, who have been expanding their offering online and mobile-focused companies too. For many of these, football and other non-racing markets are key and their tailored sports betting platforms and Apple/Android apps can cater for operators of varying sizes.

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