The online gaming operator, 888 Holdings, has this month announced the closure of its only poker product, Lucky Ace.
The brand will be terminated as of 28 December with its existing customer case migrated to 888’s main poker brand, 888poker.
888 confirmed that the decision to close the line was undertaken in order to concentrate growth and corporate resources to its in-house managed 888 Poker room.
The Lucky Ace has been in service for eight years primarily used to target the German market, however in November 888 stopped signing up new customers to Lucky Ace as it prepared to end services. All account holders and affiliates have been informed of the move and brand closure.
888Poker is the current lead sponsor poker room sponsor of the World Series of Poker 2015, the world’s biggest poker tournament.